Rabu, 31 Juli 2013

[H483.Ebook] Get Free Ebook Strategic Business Letters and E-mail, by Sheryl Lindsell-Roberts

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Strategic Business Letters and E-mail, by Sheryl Lindsell-Roberts

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Strategic Business Letters And E-mail, By Sheryl Lindsell-Roberts When creating can alter your life, when creating can improve you by supplying much cash, why don't you try it? Are you still really baffled of where getting the ideas? Do you still have no suggestion with exactly what you are going to write? Currently, you will require reading Strategic Business Letters And E-mail, By Sheryl Lindsell-Roberts A great writer is a great viewers at the same time. You could specify exactly how you create relying on exactly what publications to check out. This Strategic Business Letters And E-mail, By Sheryl Lindsell-Roberts can assist you to fix the issue. It can be one of the best resources to establish your composing skill.

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Strategic Business Letters and E-mail, by Sheryl Lindsell-Roberts

Discover how a well-crafted message can make anyone stand out in the crowd. Contains a simple, six-step process for creating messages that get and hold the recipients attention. Chapters include Sales and Marketing with Pizzazz, Successful Job Search and Employment Issues, Customer Relations and Personal Business. Specific chapters on such areas as sales and marketing, customer relations, and personal business offer hundreds of sample letters, memos, and e-mail messages that can be used verbatim or with minimal alteration to fit a particular circumstance. 6 x 9. Global Product Type: Reference Books; Reference Book Type: Self-Help; Subjects: Business Letters; E-Mails; Age Recommendation: N/A.

  • Sales Rank: #210251 in Books
  • Brand: Houghton Mifflin
  • Model: 0618448330
  • Published on: 2004-10-20
  • Released on: 2004-10-20
  • Original language: English
  • Number of items: 1
  • Dimensions: .90" h x 6.00" w x 9.00" l, 1.35 pounds
  • Binding: Paperback
  • 374 pages
Features
  • Contains a simple, six-step process for creating messages that get and hold the recipients attention.
  • Chapters include Sales and Marketing with Pizzazz, Successful Job Search and Employment Issues, Customer Relations and Personal Business.
  • Specific chapters on such areas as sales and marketing, customer relations, and personal business offer hundreds of sample letters, memos, and e-mail messages.
  • Also includes numerous tips and reminders that help make the central point that a successful message should always focus on what the primary reader needs to know.
  • 6W x 9H Inches

From Booklist
This excellent resource has as its foundation the fact that businesses stand to lose billions of dollars because of the poor business writing generated within their offices. In a handsomely laid-out format, the author "walks you through" her program for making sure you and yours write business letters (which here include letters, faxes, e-mail messages, and memos) that help put your best business foot forward. Her program encompasses a six-step process, from basic groundwork to proofreading; her approachable style and common sense are evident in her list of 10 reasons letters fail to do the job as well as her specific information on credit-card collection and placing orders. This is a book that is not only easy to comprehend but also easy to adapt to one's own business needs. It is advisable to purchase one copy to circulate and a second copy for librarians' immediate reference use. Brad Hooper
Copyright © American Library Association. All rights reserved

About the Author
SHERYL LINDSELL-ROBERTS runs business-writing and e-mail seminars throughout the country and is the author of twenty-three books, including the popular Strategic Business Letters and E-mail, Mastering Computer Typing, Revised Edition, and 135 Tips for Writing Successful Business Documents.

Most helpful customer reviews

0 of 0 people found the following review helpful.
At this point I don't like it. I'm still trying to determine if I ...
By David Mikolajczyk
At this point I don't know how to rate it. At this point I don't like it. I'm still trying to determine if I can use it as a reference, but I'm not sure. For example, the section titled "Fine Tune Your Message" is so boring I can't read it. Also, the Appendixes offer no useful information for me. But to be fair in my review I must say that my rating of this book this may be due to the fact that I already have so many great reference materials for writing form and grammar and style. If you don't have any reference materials on writing this book may be a help to you. You will have to decide for yourself.

0 of 0 people found the following review helpful.
Five Stars
By ABDULLAH ALENEZI
thanks

24 of 25 people found the following review helpful.
A Perfect Reference Book
By Nese ISIK
I had always procrastinated writing business letters(letters, faxes, e-mail messages) especially the important ones, thinking I could never write well enough to explain my ideas.
Now I have a concrete 6-step process + several examples which lead me to write what i want in the best way.
" in a well-written & well-formatted document:
the subject line tells the story & mentions the keyword
there's plenty of white space that provides a resting place for your eyes
Paragraphs are short & reliable
Sentences are short, simple & easy to read
Key info pops out without your having to read the entire message
Headlines direct your eye to key pieces of information
Critical information is numbered for easy reading "

See all 19 customer reviews...

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Selasa, 30 Juli 2013

[Y812.Ebook] PDF Download Mass Customization and Footwear: Myth, Salvation or Reality?, by Claudio Roberto Boër, Sergio Dulio

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Mass Customization and Footwear: Myth, Salvation or Reality?, by Claudio Roberto Boër, Sergio Dulio

Mass customization is an emerging paradigm gathering growing interest in many industrial fields. The EUROShoE project (financed by the EC) explored the applicability of and developed technologies for the adoption of such a paradigm in the footwear business. The research showed the benefits for shoe companies of switching to the new business models and heled develop many of the enabling technologies that adopting the new paradigm appears to have. This is the only book dedicated to the application of mass customization in a particular industry. Based on the EUROShoE project, it is a detailed analysis of the most relevant case studies of early mass customizers in the footwear sector, highlighting reasons for their failure or success. Both the technological aspects and the business aspects of mass customization, together with some relevant economic indicators are discussed. This book will interest both practitioners in the footwear sector, and postgraduates, researchers and lecturers in mass customization.

  • Sales Rank: #2530972 in eBooks
  • Published on: 2007-07-11
  • Released on: 2007-07-11
  • Format: Kindle eBook

From the Back Cover

Mass customization is an emerging paradigm that is gathering a growing interest in many different industrial fields. The EUROShoE project, financed by the European Commission, explored the applicability of and developed technologies for the adoption of such a paradigm in the footwear business. The three-year research made evident the benefits that shoe companies can obtain by switching to the new business models and contributed to the development of many of the enabling technologies involved in adopting the new paradigm.

Mass Customization and Footwear: Myth, Salvation or Reality? is the only monograph dedicated to the application of mass customization in a particular industry. Based on the outcomes of the EUROShoE project, the book is a detailed analysis of the most relevant case studies of early mass customizers in the footwear sector, highlighting reasons for their failure or success. Both the technological aspects and the business aspects of mass customization, together with some relevant economic indicators are covered in the book.

By showing examples of how a "mature" manufacturing sector like shoe making can be thoroughly renovated in business and mentality by applying this paradigm; Mass Customization and Footwear: Myth, Salvation or Reality? will interest both practitioners in the footwear sector and postgraduates, researchers and lecturers in the area of mass customization.

About the Author

Professor Claudio Boer has 16 years experience in industry, mainly in the area of computer integrated design and manufacturing, and another 16 years experience as a researcher and professor of industrial technology and innovation. He also has experience as the leader of large research projects at national, European and international levels, particularly in the area of manufacturing innovation and management. He was Project Leader of the EUROShoE project managing 34 international partners. He is currently Director of the Institute for Computer Integrated Manufacturing for Sustainable Innovation (ICIMSI) in Lugano, Switzerland.

Sergio Dulio has almost twenty years of experience in the footwear sector, including 10 years involvement in research projects. His main focus of research is mass customization and footwear. He graduated, magna cum laude, in aerospace engineering at the Polytechnic of Milan in 1981 and went on to specialize in fluid dynamics attending a master course at an important NATO funded research institute in Belgium. In 2003 he was appointed by CNR – ITIA to organize, install and activate a Design and Mass Customization Laboratory in Vigevano, Italy, where a pilot plant for the production of customized shoes was put into operation. The pilot plant was managed as a real shoe factory, using the technologies developed in the EUROShoE project and manufacturing a few hundreds pairs of personalized shoes. This task was completed at the end of 2004. He was also the Technical Project Manager of an even larger footwear research project funded by the EU (the CECmadeShoe project, involving 54 partners and a budget of 21 million Euros) aimed at the development of new materials, processes and product concepts for footwear in the new century. Sergio Dulio, works as a high-level technical consultant, both for ANCI (the Italian Association of Footwear Manufacturers) and ASSOMAC (the Italian Association of shoe machinery producers) with the task of supporting these two organizations in the formulation and activation of their strategic plans in the areas of technological research and innovation. He is also an independent consultant in the field of mass customization in footwear, supporting shoe manufacturers and retailers in their strategies for the introduction of MC in their business.

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[A440.Ebook] PDF Ebook Veronica's Room - A Thriller, by Ira Levin

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Veronica's Room - A Thriller, by Ira Levin

This chilling mystery thriller by the author of Rosemary's Baby explores the thin line between fantasy and reality, madness and murder. Students Susan and Larry find themselves as guests enticed to the Brabissant mansion by it's dissolute caretakers the lonely Mackeys. Struck by Susan's strong resemblance to Veronica Brabissant, long- dead daughter of the family for whom they work, the older couple gradually induce her to impersonate Veronica briefly to solace the only living Brabissant, her addled sister who believes Veronica alive. Once dressed in Veronica's clothes, Susan finds herself locked in the role and locked in Veronica's room. Or is she Veronica, in 1935, pretending to be an imaginary Susan?

  • Published on: 2015-02-27
  • Format: Import
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x .12" w x 5.51" l, .16 pounds
  • Binding: Paperback
  • 56 pages

About the Author

Novelist and playwright Ira Levin (1929-2007) was a native New Yorker whose books include A Kiss Before Dying, Rosemary's Baby, This Perfect Day, The Stepford Wives, The Boys from Brazil, Sliver, and Son of Rosemary. His plays include No Time for Sergeants, Critic's Choice, and the longest-running thriller in Broadway history, Deathtrap. An alumnus of New York University, Levin also wrote the lyrics of the Barbra Streisand classic "He Touched Me," and was the recipient of three Edgar Allan Poe Awards from the Mystery Writers of America (including 2003's 'Grand Master'), as well as the Horror Writers Association's Bram Stoker Award for lifetime achievement.

Most helpful customer reviews

17 of 17 people found the following review helpful.
Veronica's Room: A Masterpiece of Suspense
By Fabio Massimo TASSONE
When reading Veronica's Room, I didn't give it a fair chance. I had such high expectations after reading "Deathtrap", that I honestly wasn't expecting to be surprised. But I sincerely was. "Veronica's Room" is an excellent piece of theatre: entertaining, full of suspense and quite spooky and frightening. Everything happens in one room, and the characters are nameless (or are they?). This is something that I found highly original and intreaguing. Audiences will appreciate this play to much acclaim if it is done competently and there are no weak links. Otherwise, because the action is so intense, the production could suffer. All in all, I was enthralled by this play from start to finish, and recommend it to any drama group for production. I can assure you that the audience will be gasping for air and sitting at the very edge of their seats throughout all the twists and turns ending in a totally unexpected climax. Ira Levin is, no doubt, one of the greatest suspense/thriller authors throughout.

7 of 7 people found the following review helpful.
kin to "Rosemary's baby and The Stepford Wives
By I. Sondel
I've long been a fan of Ira Levin, based on my affection for "Rosemary's Baby" and "The Stepford Wives." "Veronica's Room: A Melodrama" is every bit the equal of those, and shares many characteristics with them. This is dark material; lots of game playing, duplicity and a sinister, creepy foreboding. There are a number of stunning surprises. This was well reviewed when it opened on Broadway in 1973 with Eileen Heckart and Arthur Kennedy. Why it was never filmed is strange, considering the staggering success of Levin's previous filmed works. It's an actor's banquet and deserves a revival.

8 of 10 people found the following review helpful.
A Wonderful Play
By A Customer
Filled with twists and turns, this is a very entertaining play that has a lot of suspense and many surprises. If you're a fan of Ira Levin and like his other plays and novels, you'll like this one as well. Very claustrophobic and nerve-wracking. There's no way you can anticipate the shocking ending.

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Senin, 29 Juli 2013

[A972.Ebook] Ebook Anahid's Gourmet Cookbook (New Edition), by Anahid Doniguian

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Anahid's Gourmet Cookbook (New Edition), by Anahid Doniguian

A Comprehensive cook book which includes marvels of international cuisine, showing the author's diversity in taste, creativity and expertise. More than 800 recipes to include mediterranean, oriental and western dishes, presented in the most attractive fashion. Appetizers, soups, salads, pasta, meats, poultry, seafood, oriental and western desserts and drinks are all presented in the newest and most precise recipes. It also contains directives for the storage and handling of essential ingredients, and practical hints concerning cooking, setting a table and etiquette. A wonderful book for all occasions to suit the taste of everyone.

  • Sales Rank: #11533801 in Books
  • Published on: 2011
  • Binding: Hardcover
  • 543 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
Can't Cook
By Bassam Abdul-Baki
I still don't really know how to cook, but I'm learning. This book is close to Lebanese cooking, but not perfect. I may not know how to cook, but I do know when something's altered for this century and I always have my mom (and sister) to fall back on to ask if it's how mom made it.

0 of 0 people found the following review helpful.
It has all the stuff people used to have at family gatherings in the good old days
By KK
If you're Middle Eastern and live far away from home, get this book. It has all the stuff people used to have at family gatherings in the good old days. Even the tacky European-inspired stuff, it's all in here. This book reminds me of awesome memories and the recipes are very easy to follow.

2 of 2 people found the following review helpful.
Amazing Book
By Dianne T Neaimi
This book is amazing and has tons of different dishes!

It is modern, easy to use and very resourceful I think

anybody interested in Middle Eastern Cuisine should get this book.

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Minggu, 28 Juli 2013

[G686.Ebook] Download Frozen Food Technology, by C.P. Mallett

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This book on frozen food, as its title suggests, is written for the food technologist and food scientist in the frozen food industry, which includes both food and equipmentmanufacturers. The information will also be useful for otherdisciplines within the food industry as awhole, and for studentsoffood technology. The book, the aimofwhich is to provide an up-to-date reviewofthe technologyofthe frozen food industry, has been divided into two parts, dealing with generic industry issues and specific product areas, respectively. The first section opens with a chapter on the physics and chemistryoffreezing, including a review ofglassy states. The practical realisationoffreezing is covered in the next chapter, which also covers frozen distribution and storage. Chapter 3 deals with packaging and packaging machinery, a sector where there has recently of product safety is been considerable technological progress. The key area discussed in detail in chapter 4, and includes microbiology and hygienic factory design, as well as consumer reheating, particularly microwave reheating. Health and dietary considerations have become much more important to consumers, and chapter 5 reviews the current nutritional status of frozen foods and their role in a modem diet. The driving force for scientific and technological change in frozen foods is the massive market for its products and the consequent competitive pressures, and the first part ofthe book concludes with a chapter on development ofnew frozen products, and how to apply the technical knowledge, both generic and product specific, to innovate in a consumer-driven market.

  • Published on: 1992-02-29
  • Released on: 1992-02-29
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x .83" w x 6.10" l, 1.13 pounds
  • Binding: Paperback
  • 339 pages

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Rabu, 24 Juli 2013

[B898.Ebook] Free Ebook Rites of Pleasure: Sexuality in Wicca and Neo-Paganism, by Jennifer Hunter

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Rites of Pleasure: Sexuality in Wicca and Neo-Paganism, by Jennifer Hunter

Book by Hunter, Jennifer

  • Sales Rank: #1716412 in Books
  • Brand: Brand: Citadel
  • Published on: 2004-10-01
  • Released on: 2004-10-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.20" h x .79" w x 5.60" l,
  • Binding: Paperback
  • 240 pages
Features
  • Used Book in Good Condition

About the Author
Jennifer Hunter is a trained witch who has appeared on numerous radio shows, including The Howard Stern Show.

Most helpful customer reviews

31 of 35 people found the following review helpful.
Lust, Love and Magic Among the Polytheists
By Amazon Customer
You won't find technical tips on Tantra or a how-to guide to a hotter Great Rite in this book. Nor will you find fantasy material about witch orgies under the moonlight, nor advice on how to get yourself laid at Starwood. What you will find is a frank and detailed exploration of the role of sexuality for Pagans, both within circle and outside it, and how Pagan philosophy and attitudes affect the rest of our sensual lives. Jennifer Hunter orchestrates a large and diverse personal group of voices collected from interviewees gathered from all over the Pagan community. She takes the time to explore some concepts which are not Pagan per se, but which are core parts of the lives of some Pagans, including homosexuality, non-standard gender identities, polyamory, (...), and BDSM. This book is an optimistic, life-loving kaliedoscope of ideas and personal stories. Recommended as a gift to a Pagan friend or lover for Valentine's Day, Beltaine, or anytime!

16 of 17 people found the following review helpful.
Solid, insightful book with shaky introduction
By Eva Vandetuin
_Rites of Pleasure_ is a popular-press book written by a practitioner of contemporary Paganism. It includes a history of Pagan sexuality, Pagan sex gods and symbols, Pagan relationships, sexuality in the Pagan community, gender and queer Paganism, BDSM, sex work, and sex magic. Hunter treats all of these topics in a colloquial, sex-positive voice, supplementing her own thoughts with interview clips from other Pagan practitioners, some of them very well-known (including Carol Queen, Oberon Zell-Ravenheart, Raven Kaldera, Judy Harrow, Don Kraig, Annie Sprinkle, and others).

Hunter shows a great deal of sophistication in many of the chapters. Her Pagan relationships chapter includes a balanced, common-sense introduction to polyamory, while also supporting monogamy as a legitimate relationship style. The chapters on BDSM and sex magic are both provocative and down-to-earth. Hunter emphasizes consent and safety while providing a strong theoretical framework for the use of sexuality and BDSM techniques for spellwork, to achieve ecstatic or visionary trance, for initiatory purposes, and to explore new depths of bonding with a partner or partners. _Rites_ is excellent in its treatment of safer sex, looking in depth at negotiation techniques among networks of lovers and exploring condoms and other latex barriers as magical tools. Finally, Hunter provides a theological grounding for the importance of sexuality within Pagan practice, giving clear explanations of the Pagan belief in immanent deity and providing models of how sexuality can be used as a devotional practice in contemporary Paganism.

The book is somewhat marred, however, by weak introductory chapters, which is where Hunter ventures outside her specialty (contemporary Paganism and sexuality) into history. Hunter gets academic points for pointing out that most narratives of prehistoric Goddess worship are speculation, and for her references to Ronald Hutton's excellent work on Pagan history. Her overuse of Riane Eisler (whose scholarship is notoriously flawed and biased), however, leads to a number of overgeneralizations. Hunter is alive to the diversity of contemporary Paganism; it is a shame she is not more aware of the immense diversity of Christianity and other world religions.

With the exception of these opening chapters, however, _Rites_ is a well-researched, intelligent, accessible book that deals with issues of sexuality in contemporary Paganism with insight and subtlety. I would whole-heartedly recommend it for anyone interested in sex-positive spiritual practice.

34 of 38 people found the following review helpful.
Tasteful, guiding and expanding.
By T. Tyne
First off, no matter the subject matter this book is incredibly well written. It "dares" to openly discuss the many nuances of sex practiced in the incredibly varied Pagan community (yes, Ms. Hunter really does cover Paganism and not just Wicca). Material that could be considered sensitive in some context is handled candidly yet without being titillating just for the sake of sales. The author takes a very complete big picture view, not holding back when it came to describing the myopic practice pagans sometimes take against one another no matter what we preach.

The well chosen and diverse selection of contributors are intelligent, well spoken and educating. Not being people that I would normally run into (a loss for me), their comments introduced me to new ways of thinking about my sexuality and my spirituality. And how the two can and should be blended into each other.

As a solitary who doesn't have a lot of contact with other Pagans this book was an enlightening look into the diversity of the larger community and in way that I didn't expect, the spirituality that brings us together.

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Selasa, 23 Juli 2013

[V473.Ebook] Ebook Free Sets, Logic and Maths for Computing (Undergraduate Topics in Computer Science), by David Makinson

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Sets, Logic and Maths for Computing (Undergraduate Topics in Computer Science), by David Makinson

This easy-to-follow textbook introduces the mathematical language, knowledge and problem-solving skills that undergraduates need to study computing. The language is in part qualitative, with concepts such as set, relation, function and recursion/induction; but it is also partly quantitative, with principles of counting and finite probability. Entwined with both are the fundamental notions of logic and their use for representation and proof. Features: teaches finite math as a language for thinking, as much as knowledge and skills to be acquired; uses an intuitive approach with a focus on examples for all general concepts; brings out the interplay between the qualitative and the quantitative in all areas covered, particularly in the treatment of recursion and induction; balances carefully the abstract and concrete, principles and proofs, specific facts and general perspectives; includes highlight boxes that raise common queries and clear confusions; provides numerous exercises, with selected solutions.

  • Sales Rank: #427483 in Books
  • Published on: 2012-03-10
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x .70" w x 6.10" l, 1.05 pounds
  • Binding: Paperback
  • 283 pages

Review

From the reviews of the second edition:

“This book is an excellent introductory course on mathematical language, knowledge and problem solving skills for undergraduate students who need to enter the world of computer and information sciences. … This easy-to-follow text allows readers to carry out their computing studies with a clear understanding of the basic finite mathematics and mathematical logics that they will need. … is ideal for self-study as well as classroom use. … the book will be of interest to any student who would like to understand the mathematical language.” (Valentina Dagien�, Zentralblatt MATH, Vol. 1239, 2012)

From the Back Cover

This easy-to-follow textbook introduces the mathematical language, knowledge and problem-solving skills that undergraduate students need to enter the world of computer and information sciences. The language is in part qualitative, with concepts such as set, relation, function and recursion/induction; but it is also partly quantitative, with principles of counting and finite probability. Entwined with both are the fundamental notions of logic and their use for representation and proof. In ten chapters on these topics, the book guides the student through essential concepts and techniques.

The extensively revised second edition provides further clarification of matters that typically give rise to difficulty in the classroom and restructures the chapters on logic to emphasize the role of consequence relations and higher-level rules, as well as including more exercises and solutions.

Topics and features:

  • Teaches finite mathematics as a language for thinking, as much as knowledge and skills to be acquired
  • Uses an intuitive approach with a focus on examples for all general concepts
  • Brings out the interplay between the qualitative and the quantitative in all areas covered, particularly in the treatment of recursion and induction
  • Balances carefully the abstract and concrete, principles and proofs, specific facts and general perspectives
  • Includes highlight boxes that raise common queries and clear away confusions
  • Provides numerous exercises, with selected solutions, to test and deepen the reader’s understanding

This clearly-written text/reference is a must-read for first-year undergraduate students of computing. Assuming only minimal mathematical background, it is ideal for both the classroom and independent study.

Dr. David Makinson is a Visiting Professor in the Department of Philosophy, Logic and Scientific Method at the London School of Economics, UK.

About the Author

Dr. David Makinson is a Visiting Professor in the Department of Philosophy, Logic and Scientific Method at the London School of Economics, UK.

Most helpful customer reviews

12 of 12 people found the following review helpful.
Great introductory maths textbook for CS students
By Pavlos Peppas
This is a great maths book for first year Computer Science undergraduates. It assembles in a single text most of the basic mathematical tools required in the study of Computer Science, ranging from sets and relations, to combinatorics and probabilities, to trees and logic.

Most importantly, the book is easy to follow even for someone who is not a great fan of mathematics; in fact, these are the people that will probably benefit most from this book. Concepts are presented very clearly, in a lively prose, with extra care in providing an intuitive grasp of formal notions, and attention in clarifying subtle details. This is further assisted by an on-going dialog spread throughout the book between two fictional characters, Alice and Mad Hatter (borrowed from Lewis Carroll's classical novel), discussing subtleties in the text. Carefully selected exercises in each chapter help to reinforce students understanding of the text.

Overall, a great introductory textbook. I strongly recommend it to anyone starting studies in Computer Science.

6 of 6 people found the following review helpful.
A very well written book.
By JacobeanEra
I was fortunate enough to come across this book, in my search for a Maths "refresher". It was a pleasure to read - I thoroughly enjoyed working through this book, and doing the exercises. Dr Makinson has done a great job - at providing a proactive student with a much needed gateway to some of the Maths needed for Computer Science. One aspect of the book that I found enjoyable was the Alice Boxes - where Alice asks a a question pertaining to some worked example/solution and the Hatter responds with the answer, this was novel and valueable. An additional bonus that I experienced whilst reading this book, was a greater appreciation of Proofs, and a desire to learn more about these Mathematical building blocks. The book is part of a series of texts on Undergraduate Topics on Computer Science, there are a more than a few appealing titles in this series, for the serious student.

1 of 1 people found the following review helpful.
Just what I wanted
By Michael R. Broschat
This excellent book is a serious look at aspects of mathematics you need for the world of computer science. You have to take it as seriously as it is written, to get what you want from it, but that's true for any new subject. Ideally, this is a textbook for classroom education, but if you're willingly to be your own teacher (as I am having to do), the exercises will perform that discipline for you.

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Minggu, 21 Juli 2013

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Participatory Culture, Community, and Play: Learning from Reddit (Digital Formations), by Adrienne L. Massanari

What does online community look like in the age of social networking? How do participatory culture platforms reflect both their designers' intentions and the desires of their users? In this incisive and timely work, Adrienne L. Massanari discusses how culture is created and challenged on Reddit.com, the self-proclaimed "front page of the internet."�

Reddit enables the sharing of original and reposted content from around the web, and provides a platform for like-minded individuals to commune around topics of interest--everything from the joys of drinking beer in a shower (/r/showerbeer) to celebrating the pleasures of tidy penmanship (/r/penmanshipporn). Massanari's ethnographic work provides a detailed examination of the contradictions that shape Reddit's culture and how they reflect its role as an epicenter of geek culture.�

The book explores the ways in which community on Reddit is formed and solidified through play and humor, and the complex ways in which Redditors come together, which demonstrate a deep capacity for altruism and charitable giving, but can easily lapse into mob action. It also explores the community's troubling gender and racial politics and how some Redditors are carving out their own space on the site to fight back.�

  • Sales Rank: #1470452 in Books
  • Published on: 2015-02-27
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.70" h x .60" w x 5.80" l, .70 pounds
  • Binding: Paperback
  • 215 pages

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[B326.Ebook] Free Ebook The Science of Happily Ever After: What Really Matters in the Quest for Enduring Love, by Ty Tashiro

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The Science of Happily Ever After: What Really Matters in the Quest for Enduring Love, by Ty Tashiro

In this playful and informative exploration of the science behind how to choose a great mate, acclaimed relationship psychologist Dr. Ty Tashiro explores how to find enduring love. Dr. Tashiro translates reams of scientific studies and research data into the first book to revolutionize the way we search for love. His research pinpoints why our decision-making abilities seem to fail when it comes to choosing mates and how we can make smarter choices. 

Dr. Tashiro has discovered that if you want a lifetime of happiness—not just togetherness—it all comes down to how you choose a partner in the first place. With wit and insight, he explains the science behind finding a soul mate and distills his research into actionable tips, including: 

Why you get only three wishes when choosing your ideal partner. 

Why most people squander their wishes and end up in unfulfilling relationships. 

How wishing for the three traits that really matter can help you find enduring love. 

Illustrated using entertaining stories based on real-life situations and backed by scientific findings from fields such as demography, sociology, medical science and psychology, Dr. Tashiro provides an accessible framework  to help singles find their happily-ever-afters.

  • Sales Rank: #84296 in Books
  • Published on: 2014-01-28
  • Released on: 2014-01-28
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.52" h x 1.03" w x 5.75" l, 1.00 pounds
  • Binding: Hardcover
  • 288 pages

Review
"This engaging and thought-provoking book is highly recommended for readers seeking to learn more about romantic relationship dynamics..."  - Library Journal
"Complete with exercises, quizzes, sound advice, and a practical yet supportive tone, Tashiro offers the closest thing to a roadmap for "happily-ever-after."   - Publishers Weekly, Starred Review
"Five-Stars" - San Francisco Review of Books

About the Author
Ty Tashiro, Ph.D., is a relationship expert for the Discovery Network's Fit and Health Channel. He received his Ph.D. in psychology from the University of Minnesota and he has been an award winning professor at the University of Maryland and University of Colorado. Dr. Tashiro is often cited as an expert on relationship breakups, enhancing long-term relationships, and online dating. Visit him at tytashiro.net

Excerpt. © Reprinted by permission. All rights reserved.
rWhy Happily 1 Ever After is So Hard to Find

I met Grant at a time in his life when he could not stop worrying. It would have been difficult to know from casual observation that Grant was beset by anxiety. Just a freshman, he was already revered by the engineering faculty for his ability to dismantle complicated scientific problems. His boyish looks, lanky build and crackling voice made his stunning intellect seem all the more precocious. Grant quickly made many new friends, who were endeared by his old-school politeness, good-natured temperament and even the occasions when he could be socially clumsy. However, when his mother passed away unexpectedly, the loss sent Grant into a state of constant anxiety. His high-powered brain spun his worries so rapidly and tightly that he found it difficult to move forward in his schoolwork and his social life. For some reason, the one thing that did not seem to worry him was the intern assigned to be his therapist: me.

I was beginning my second year of graduate school in psychology at the University of Minnesota, and Grant was one of my first clients. During our weekly meetings, Grant showed rapid progress as he dutifully followed the anxiety treatment protocols. For our sixth session, the protocol called for a public outing, and Grant suggested that we walk to a nearby coffee shop. We stepped outside into a blustering minus-ten-degree wind chill and pulled the hoods of our puffy coats tightly around our faces as Grant shared his good news.

Earlier in the week, while perusing old science books at a used bookstore, he saw an attractive young woman looking at old philosophy books in the same aisle. There are few social situations as anxiety provoking as trying to initiate a romantic encounter, and Grant's mental centrifuge started to spin. Before his anxieties could gain much momentum, she was walking toward him and asking about the book in his hand. They spent the next thirty minutes enthusiastically discussing philosophy and science. Grant was smitten. He was still describing the wonder that was Emma when he opened the door to the coffee shop, began walking inside and then suddenly stopped.

In one seamless motion, Grant whirled around, pushed me out the door and strained to whisper in his crackling voice, "Sir! She's in there!"

"Who's in there?"

"Emma! She must work here."

"Ah, jeez. What should we do?"

"I don't know! You're the psychologist."

"Right…"

We sat down on a bench to regroup. In the cold air, I could see Grant's breathing following a cadence of three breaths in, four breaths out, the same cadence I had taught him to employ when dealing with oncoming panic attacks. As Grant's anxiety rose, I took a deep breath, turned to him and put my hand on his shoulder in the most fatherly way I could imagine. Having no idea what a skilled therapist might instruct a client to do, I asked, "You want to do this?"

Grant thought for a brief moment, and then he stood up. He pursed his lips with determination, straightened his puffy coat and in his Minnesota accent said, "You betcha." We marched inside and stepped into line. As we waited, I peered around the group of fraternity pledges in front of us to get a look at this mysterious Emma. She was an edgy sort of lovely. A hipster with black cargo pants, a well-worn Ramones T-shirt and big brown eyes framed by Tina Fey-like glasses. She was moving efficiently, handling the high-maintenance orders and simultaneously engaging in casual banter with her customers.

When the pledges turned away from the register, the most handsome and well polished among them lingered at the counter to flirt with Emma. He looked like an NFL quarterback: tall, strong and confident. For some reason, this situation sparked a primal instinct within me, and I felt compelled to tackle him. Yet, I knew Grant needed to be the one to attack, to be at the counter right now and intervene. When I turned to Grant, he stood frozen.

With only the primitive fightor-flight instincts of my hindbrain active, my relexive thought was to kick Grant in the shin. So I did. Like a horse out of the chute, he burst toward the counter, and for a brief moment, I felt a sense of triumph. Here was Grant, charging forward with intent and momentum, on his way to winning Emma's heart, until he tripped. I gasped as he flew forward. When he finally landed, it was chest first on the edge of the counter. As Grant lay there in an awkward, angled plank position, trying to regain his breath, the pledge, alarmed by the social awkwardness of the moment, shuffled to the end of the espresso bar.

As Grant lay on the counter, I wanted to pick him up and try to say something to break the awkward silence, but it was not my place.

I could only wait and watch. I felt like a coach standing helplessly on the sidelines, watching as his freshman kicker lined up to attempt a game-winning ield goal.

What happened next was simply clutch. Grant looked up, gazed directly into Emma's bespectacled eyes and spoke in the timbre of an evening news anchor. "Emma, I'm Grant. We met at the bookstore the other day. I am captivated by the book you recommended. It is brilliant."

Emma blushed.

Grant made some witty jokes, and she laughed. She made some jokes, and he laughed.

At the end of it all, Emma suggested, "We should talk sometime, Grant…you know, about the book."

After the debacle and the brilliant recovery at the cofee shop, Grant and Emma went on three dates over the course of two weeks. All three dates were filled with engaging conversations, ample laughter and a rapidly increasing mutual attraction. However, Grant had not dated much in his lifetime and so how to proceed in a relationship was unfamiliar to him. In our therapy sessions, he asked dozens of questions about love, but the most significant of these was a question he asked me after their third date.

"I like Emma a lot."

"You do."

"I think I should kiss Emma." "You should."

"Well, before that, I guess… Am I falling in love with Emma?" "Maybe, Grant. But being in love…it's pretty complicated."

A LIFE IN LOVE

By the time I entered graduate school during the late 1990s, relationship science, the field devoted to the scientific study of relationships, was burgeoning after decades of researchers struggling against critics who argued that love was too complex to study or that love was an frivolous topic for scientific investigation. The University of Minnesota housed some of the best relationship researchers in the world, and under their guidance, I began to learn about the science of falling in love, staying in love and losing love.

My early research was focused on the endings of relationships- specifically, whether relationship breakups or divorce could lead to personal growth that might improve future relationships. In one of our first studies, Patricia Frazier and I asked ninety-two undergraduates experiencing a recent breakup to "describe what positive life changes, if any, have happened as a result of your breakup that might serve to improve your future romantic relationships." We found that the average participant reported five positive life changes, which included improved friendships, feeling more self-confident and learning how to better communicate. To our surprise, "will choose a better partner in the future" was one of the least cited types of growth.

Although supportive friends, self-confidence and communication skills contribute to healthy romantic relationships, a much stronger predictor of romantic success is the type of partner you choose in the first place. The traits that a partner possesses before you ever start dating, such as his or her personality and values, are among the strongest indicators of whether a romantic relationship will be happy and stable many years later. However, for people who say they will choose a better partner for the next relationship, the intention to choose a better partner does not guarantee that they will end up making better choices. How many times have you witnessed friends who are smart and effective people in most aspects of their lives repeatedly choose the same dysfunctional partners and then appear surprised when the relationship is a disaster a few months later?

Even if people do want to choose better partners, there is little sound guidance for this endeavor readily available from experts. For example, if I asked what you should do if you catch on fire or see a thief in your home, your response would be instantaneous. You would "stop, drop, and roll" to solve the first problem, and you would "call 9-1-1" to solve the second problem. Both responses are automatic and effective. Luckily, the chances of catching on fire are only .002 percent, and of encountering a robber just .004percent. By comparison, the chances of divorcing in your lifetime (50 percent) are roughly twentyive thousand times higher than the chances of catching on fire. So, it is unfortunate that there are few sound strategies readily available to singles who want to make wise decisions when it comes to choosing a partner.

This lack of a clear and effective strategy for choosing romantic partners was made apparent to me by Meagan, a precocious sophomore in my Interpersonal Relationships course at the University of Maryland. She wanted me to distill the vast academic research on mate selection into some practical advice that she could use in her love life. Her whimsical framing belied the incisive nature of the question. "Let's imagine you are single and looking for Mr. Right when a fairy godmother appears and grants one wish for your love life," she said to me. "What would be the best way to spend that wish so that you live happily ever after?"

Admittedly, my response sounded remarkably unscientific. "The best thing to wish for," I said, "would be a crystal ball."

I was perplexed by the mystical nature of my response, but upon more reflection later that day, on my metro ride home, I realized that the concept of a crystal ball is exactly what singles need before embarking on the long journey to happily ever after. Imagine how much heartache could be averted if you could look into a crystal ball after every first date.

Instead of having to go through months of painful trial and error in the middle of the process, while trying to find out whether a partner would provide misery or happiness, with a crystal ball you would know from the beginning whether a partner was good for you or not.

Fortunately, advances in relationship science can make this wish for a crystal ball come true. Researchers are discovering how to predict what a relationship will be like years into the future by assessing the traits of the partners, such as personality, values and interests. Furthermore, these traits can be decoded in the early stages of dating, which can permit singles to predict with more accuracy which relationships will end up happily ever after.

However, the materials needed to construct this crystal ball are dispersed in a sea of thousands of scientific papers spanning a range of academic disciplines, including psychology, anthropology, demography and medical science. In the chapters to come, I will distill this massive research literature into a manageable framework for choosing better partners and will put you on the path to a lifetime of love.

This is not a prescriptive self-help book promising a soul mate in three easy steps. Love is too complex and too personal for a stranger to tell a unique individual like you precisely what to do with your love life. Instead, my goal is to help you clarify your version of "happily ever after" and then to provide you with the information needed to make wise decisions when choosing a partner. To achieve this, we will answer the following questions in the chapters to come:

• What does "happily ever after" really mean, and why do only three in ten people ind it?

• Why do we get only three wishes for an ideal partner, and why do most people wish for the wrong things?

• What three traits should you look for in a partner if you want to improve significantly the odds of finding enduring love?

The Science of Happily Ever After is about making smarter choices. It's about learning to weed out the undesirable traits and rethinking our views about what really matters in a romantic partner.

First, we need to take a closer look at the ultimate goal and determine what it really means to be happily in love and why being in love can become so complicated.

THE LANGUAGE OF LOVE

Like Grant, many people wonder what it means to be in love. Google has become an informal method for gauging what most people are searching for. Based on the most common searches, Google can anticipate what people might ask before they are done typing the full question. For example, "Am I in… " can be inished in dozens of ways, resulting in such questions as "Am I in trouble?" or "Am I in cahoots?" However, people are not primarily interested in their state of culpability or conspiracy, because when I typed the phrase "Am I in… ," the top five results were:

1. Am I in love?

2. Am I in labor?

3. Am I in love with him?

4. Am I insane?

5. Am I in love with him quiz?

For most of the five thousand years that marriage has existed, deciding whether you were in love with a partner did not matter, because until the eighteenth century marriage was primarily an economic agreement between families. Stephanie Coontz is an anthropological researcher at the Evergreen State College who studies the historical context of marriage, and she explains that the potential for sons and daughters to fall in love was rarely the primary criterion used by parents when choosing their children's partners. Decisions were more often based on how much livestock or land could be exchanged for a daughter's hand in marriage.

A good illustration of how pivotal being in love has become in many contemporary cultures comes from a study conducted by Robert Levine at California State University and his colleagues affiliated with universities in Japan and India. They wanted to know if the importance of being in love for major commitments, like marriage, is universal across cultures. Participants from eleven countries around the world were asked, "If a partner had all the characteristics that you wanted in a partner, but you were not in love with him/her, would you marry him/her?" While 49 percent of respondents from Pakistan and 48 percent from India answered yes, only 2.5 percent of respondents from the United States said they would marry someone with whom they were not in love, even if the person had everything else they desired in a mate.

If the key criterion for deciding whom to marry is being in love, then how do people know when they are in love? In addition to consulting Google, singles looking for some guidance about the meaning of love sometimes ask their engaged or married friends, "How did you know when you had found 'the one'?" The typical answer is usually less than satisfying. "You just know." This is like asking a chef who has crafted a wonderful meal behind closed doors, "How did you make this?" only to have her or him respond, "You just cook it." What singles are looking for is something more descriptive of how the experience develops. They want the ingredients and the steps for combining those ingredients to create the inal product.

However, love is difficult to define. English, unlike some other languages, has just one word for love. As Ellen Berscheid summarized in a recent review of research about the meaning of love, there are many different situations, feelings and recipients associated with the concept of love. This confusion can make it diicult to think in precise ways about love and that ultimately makes it more dificult for us to ind exactly what we are looking for. There is love associated with fellowship (companionate), support (compassionate) and sex (erotic), to name a few types, and there is love of family, friends, objects and sexual partners, to name a few possible recipients of our love.

Most helpful customer reviews

6 of 6 people found the following review helpful.
I am a psychologist and I am suggesting this book ...
By Patricia Hudson
I am a psychologist and I am suggesting this book to everyone considering getting into a relationship. I have written six books myself and tried to write one about this topic, but just couldn't find the research in the 1990s when I was interested in this topic.. It is a well written book that I have now bought more copies of to give to single family members. Thank you, Dr. Tashiro!

On a side note, I am married and reading this did remind me that I did get my three wishes!

1 of 1 people found the following review helpful.
Helpful guidance for the longevity of your intimate partnerships
By Al
Dating when your in your 70's is downright scary. This book provides a framework for simplifying the process by highlighting that we really don't get much more than three characteristics to pursue in a potential mate.Basically, the greater the number of characteristics we want the lower the odds of finding someone with all those characteristics. The author provides an ample set of approaches to help us determine the fit of potential life-long partners. These approaches can go a long way to finding a partner we can appreciate and respect enough to invest a lifetime in.

As the author repeatedly notes; we can fall in love with mismatched partners and we can fail to fall in love with what he defines as a good match. He does not address what causes us to fall in love, only what factors are likely to contribute to the length or shortness and the healthiness of the relationship once we do fall in love. My personal experience is that trying to force myself to fall in love with what the author would defines as a good match is an act of futility. If you want to explore how to stay in love, this book is a very helpful resource. If you want to explore falling in love, you will need another resource.

4 of 4 people found the following review helpful.
Looking for love in all the wrong places
By A.S. Jackson
This is the book you've been looking for if you've been looking for an enduring love relationship and failing to find it. In this very entertainingly written book, TyTashiro comes up with plenty of evidence to show that it's the criteria we use for choosing our partners that lead us astray into passing over people who might be ideal for us or into relationships that fail sooner rather than later.

The incredibly high divorce rate is ample proof that most of us are doing something wrong when choosing our partners and the book kicks off with a reasoned explanation of why the criteria we use are not relevant to the levels of relationship satisfaction we experience and how long those relationships last.

The book rang plenty of bells for me but the loudest was that many of us are also using too many criteria when choosing our partners which can often cut down the pool of possibles to a very few or even none. Ty reckons you've pretty well only got three wishes before you've cut down the number of possibles to the extent that you'll have to be very lucky indeed to stumble across one of them.

With the thought that you've only got three wishes, it makes perfect sense not to waste any of them on irrelevancies and Ty suggests traits that you should really be looking for in your partner (Hint: they don't include looks or money). A very important one is your prospective partner's attachment style. Put very simply, an attachment style is how that person will react when things go a bit pear-shaped in your world and you go to them seeking comfort and reassurance. People normally echo the attachment style shown to them by their primary caregivers in childhood and Ty reveals how to determine if your prospective partner's attachment style makes them a good long-term prospect or not.

Finding a person with the traits Ty suggests is very much easier than, for example, finding someone who looks like Cameron Diaz and whose father owns a brewery. Happiness and love are the ultimate goals of most of us and the framework provided by Ty seems to me to be a very good start in thinking about and planning how to achieve that state.

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